Powerful E-commerce solutions are becoming more and more vital.The twin forces of globalization and competition are pushing stores to become more innovative.Powerful E-commerce solutions come with features that help merchants market their products in a more efficient manner. Magento Design and Development will help your business grow with powerful eCommerce solutions.
With so many features available, website owners sometimes get carried away and do things which could be detrimental to their stores.Here are three mistakes to avoid on your e-commerce powered web store.
Top Mistakes holding back E-commerce Stores
1.Misusing The Content Slider
When used the content slider can be a great tool to get the attention of visitors to promote your products and services. However, many merchants misuse this tool and end up negating its purpose. The content slider works best with five slides or less.Many visitors are usually quite impatient and would probably not wait to see all the slides contained in the content slider. The best thing to do is organize your slides before including it in the slider. Arrange it so that the most useful slide goes first, followed by the second most important and so on.
If you have ten slides, create a few sets of sliders. You may repeat the vital slides and replace the less important ones in the other sliders. Change your sliders every few days or so. Another mistake merchants make with content sliders is making them too big. Content sliders should not be so big that they use up the whole top fold of a page. Think of content sliders as headlines of a page. There should be enough space below the content slider to display a few products or other call-to-action images or text.
2.Not Offering One-Page Checkout As An Option
Many merchants do not provide the One-Page Checkout as an option for their customers because that option comes at a price. The One-Page Checkout is a quick checkout process because it does not require the client to register at the store.
Omitting this option might cost you sales. The bottom line for any online store is to make as many sales as possible. There will be some who do not mind taking the time to register. But there will also be those who want to get things done as fast as possible.
3.Not Following Up On Aborted Orders
Many e-commerce software have an automated …